Susan Webber Gatto

Trusted dealmaker in Branded Content, Sponsorships, Integrations and Product Placement

Following an extremely successful career in Print including 10 years at Conde Nast as an Associate Publisher, Advertising Director and Executive Beauty Director across multiple titles in the Young Women’s/Contemporary Lifetstyle genre, I made the move to TV landing at A&E Networks as VP Business Development for Lifetime progressing to VP of Branded Content across the A&E Programming Portfolio.

​

Since my time at A&E I have been successfully consulting for both brands and content providers. My work revolves around branded content, sponsorships, and content integration opportunities. Such arrangements—when properly conceived and implemented—can drive incremental revenue on both sides of a deal. Working with production companies, networks, and new ventures, I strategize on go-to-market positioning for client supplied, co-produced and fully financed programming. My client roster includes programming/content running on A+E, AMC, CBS, Crackle, CW, Discovery, Fox, Hallmark, NBC, The Weather Channel and on most social and digital platforms.